What We Are
travel and custom tours specialists, LARC is the Latin America Reservation Center, Inc., a corporation of independent
resorts and travel services as distinctive as South America
itself. We serve both the traveling public
and professional travel agencies. (i.e.
we are both travel retailers
and travel wholesalers ) We have local
offices in all the countries that we serve.
We are not a travel agency, but
direct representatives of some of the finest resorts, spas, hotels
and tour operator in South America and Central America.
With so many companies competing
for your business, Why LARC?
In short, for
peace of mind. LARC
offers custom-built vacations
that include (among other things) logistical planning that
includes air flights to and within the countries of interest,
transportation between between airports and hotels and points of
interest, arranging for area tours (if so desired), and other
things - so that your vacation in Latin America goes smoothly.
LARC arranges everything personally, in ways not possible for
automated booking sites. This is particularly important
when visiting parts of the world where the traveler may not
speak the native language.
We help you get to our destinations safely, comfortably and
economically. When you arrive in the country you are
visiting, we see to it that you are met at the airport. We
arrange for transportation from your point of arrival to your
destination. And then we see to it that you get back home
again the same way! You are not just own your own when
traveling with us. We've been doing this for over 30
resort, spa, tour boat, jungle lodge, etc., that
has been visited recently by a
professional to assure that the facilities are up to
our high standards.
If our professional finds that a hotel or resort no longer meets
our standards, it is removed from our list of destinations - We
won't represent them anymore. Because of this personal
attention to detail, our professionals can provide detailed,
specific, and accurate travel information.
Our Company Logo
America Reservation Center, Inc. has had several company
logos over the years. Be assured that we are the same
company, with the same owner and management.
ABOVE: Our current "Gold Key" logo,
which we introduced in 2014 - harking back to our original key
ABOVE: Our blue oval logo, which
we used from the late 1990's until 2014.
ABOVE: Our original key logo - our
company symbol until the late 1990's.
For years, Jack Hanna, star of Jack Hanna's Into
the Wild and Jack Hanna's Animal Adventures has
utilized LARC when traveling to Latin America. See
for yourself what Jack Hanna has to say about LARC
in a short video he was kind enough to record:
open in a new window, so you may need to disable your
Who We Are
Latin America Reservation Center, Inc. is owned and
operated by Judy Martin since 1982, who has been a licensed professional in
this field since 1967. LARC is headquartered in the United
States, in Dundee, Florida. LARC's headquarters is in an
area not zoned for a drive up, brick and mortar business, though
we serve an international clientele. Vacations/tours can be
arranged by phone, Email, postal mail, and/or FAX.
by phone, Email, or FAX.
order to accommodate phone calls from people in other time zones
(we're Eastern Standard), if you will just
to set up a phone meeting, we will be happy to adjust to your
needs! Our offices are usually open from 9 AM to 5 PM EST.